<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>MS618 — Blog</title><description>Knowledge and insights on SEO, content marketing and digital strategy from MS618.</description><link>https://www.ms618.nl/</link><language>en</language><item><title>Nominated for the Google Ads Impact Awards 2026</title><link>https://www.ms618.nl/en/blog/google-ads-impact-awards-2026/</link><guid isPermaLink="true">https://www.ms618.nl/en/blog/google-ads-impact-awards-2026/</guid><description>Google has nominated us for the Ads Impact Awards 2026 — recognition for how we use AI to make campaigns sharper, smarter, and more profitable.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate><category>News</category><author>Jorrit Miedema</author></item><item><title>AI and SEO in 2026: What&apos;s Actually Changing?</title><link>https://www.ms618.nl/en/blog/ai-en-seo-2026/</link><guid isPermaLink="true">https://www.ms618.nl/en/blog/ai-en-seo-2026/</guid><description>SGE, AI Overviews, AEO — the buzzwords are everywhere. But what does it actually mean for your rankings? Our analysis of what genuinely changes in 2026.</description><pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate><category>SEO</category><author>Jorrit Miedema</author></item><item><title>Understanding Search Intent: The Key to SEO That Actually Works</title><link>https://www.ms618.nl/en/blog/zoekintentie-begrijpen/</link><guid isPermaLink="true">https://www.ms618.nl/en/blog/zoekintentie-begrijpen/</guid><description>Why isn&apos;t your content ranking, even though it&apos;s well-written? Nine times out of ten, it comes down to search intent. Learn how to analyse and leverage it.</description><pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate><category>SEO</category><author>Jorrit Miedema</author></item><item><title>B2B Content Strategy: From Noise to Results</title><link>https://www.ms618.nl/en/blog/content-strategie-b2b/</link><guid isPermaLink="true">https://www.ms618.nl/en/blog/content-strategie-b2b/</guid><description>More content ≠ more results. Read the framework we use to build B2B content strategies that actually generate organic traffic, authority, and leads.</description><pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate><category>Content Marketing</category><author>Jorrit Miedema</author></item></channel></rss>