More content, more tools, more channels — and somehow less clarity. We cut through it. The right strategy, the right tools, a system that actually works. No marketing department required.
Schedule a callAI is everywhere. Your competitor is already using it to build websites, run ads, produce content. Meanwhile you're wondering: do I need a new website? What can I actually do with ChatGPT? And why isn't my marketing bringing in clients anymore?
The problem isn't that you're doing too little. The problem is that nobody tells you what you should do — and what you can safely ignore.
You're looking for clients. Not more tools.
You're looking for growth. Not more channels.
You're looking for someone who handles it. Not someone who sends a report.
That's exactly what we do.
"The best part is no part. The best process is no process."
Three generations of Raptor. Each iteration: fewer parts, more thrust. We work the same way — strip out what doesn't need to be there, and everything that's left gets sharper.
We determine where visibility has value — and where you should stop wasting energy.
From SEO to AI visibility: we build what works and strip what doesn't. No bloat, no padding.
One scalable system — without needing an entire marketing department.
Our team operates on both sides of the Atlantic. In the US we work with startups, scale-ups and PE-backed companies — in Silicon Valley, where the tech reshaping your market is being built right now.
Back in the Netherlands, we bring that same speed, tooling and thinking to ambitious SMEs. Businesses that want to grow but don't have an in-house marketing team. That know something needs to change — just not where to start.
Not a vendor. A partner.
We get involved when marketing becomes fragmented, tooling takes over, or visibility no longer generates growth. Experience counts when acceleration demands it.
12+ years of growth experience. Former full-service agency owner. AI-first since before ChatGPT.
12+ years in performance advertising. Worked at Google HQ Dublin.
Developed campaigns and visual concepts for international brands.
Silicon Valley experience. Worked for Nike, Uber and various startups and scale-ups.
Translates complex AI technology into clear, actionable solutions.
"Jorrit and the MS618 team helped us tremendously with a strong digital marketing strategy, including implementing the latest AI insights. We became visible in ChatGPT and other LLMs very quickly. Jorrit thinks and acts fast, is creative and commercially sharp. Highly recommended for anyone who wants to give their business a boost."
"We've been working with Jorrit and the MS618 team consistently for over three years. Their SEO expertise has been instrumental in helping Swoop significantly improve our search rankings. They are proactive, responsive, and truly understand our business goals. Highly recommend MS618."
"Jorrit is an indispensable sparring partner for me in the rapidly changing world of AI. He connects strategy, innovation and practical applicability. Thanks to that combination, we consistently make concrete progress. Thanks Jorrit!"
Google heeft ons genomineerd voor de Ads Impact Awards 2026. Een erkenning voor hoe wij AI inzetten om campagnes scherper, slimmer en winstgevender te maken.
Lees: Genomineerd voor de Google Ads Impact Awards 2026 →SGE, AI Overviews, AEO — de termen vliegen je om de oren. Maar wat betekent het voor jouw rankings? Onze analyse van wat er écht verandert in 2026.
Lees: AI en SEO in 2026: wat verandert er echt? →Waarom rankt je content niet, ook al is het goed geschreven? Negen van de tien keer ligt het aan zoekintentie. Leer hoe je het analyseert én benut.
Lees: Zoekintentie begrijpen: de sleutel tot SEO die werkt →End the noise. MS618 helps you make the right choices — with experienced specialists who understand what really works for your brand.
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