AI-adoptie is niet mislukt. Ze is verhuisd.
MIT onderzocht miljarden aan AI-projecten: 95% leverde niets op. Wat wél werkt is klein: één model, jouw context, één taak. En daar wint het MKB.
Lees: AI-adoptie is niet mislukt. Ze is verhuisd. → Direction in acceleration
AI changes
your business
every day.
More content, more tools, more channels, and less clarity than ever. We cut through the noise: the right strategy, the right AI, and a system that compounds. Run by senior specialists, no marketing department required.
Schedule a call Google Ads Impact Awards 2026 · Nominated for AI innovation in advertising
The problem
You know you need to do something.
But what?
AI is everywhere. Your competitor is already using it to build websites, run ads, produce content. Meanwhile you're wondering: do I need a new website? What can I actually do with ChatGPT? And why isn't my marketing bringing in clients anymore?
The problem isn't that you're doing too little. The problem is that nobody tells you what you should do — and what you can safely ignore.
You're looking for clients. Not more tools.
You're looking for growth. Not more channels.
You're looking for someone who handles it. Not someone who sends a report.
That's exactly what we do.
9 in 10
SME businesses know they need to do something with AI and online. But not what.
0 FTE
That's how many marketers you need. We combine strategy with AI so you don't have to build a team.
1 partner
Who understands AI, knows your market, and just handles it. That's all you need.
"The best part is no part. The best process is no process."
Three generations of Raptor. Each iteration: fewer parts, more thrust. We work the same way — strip out what doesn't need to be there, and everything that's left gets sharper.
How we work
One system. No noise.
01
Direction
We determine where visibility has value — and where you should stop wasting energy.
02
Execution
From SEO to AI visibility: we build what works and strip what doesn't. No bloat, no padding.
03
Growth
One scalable system — without needing an entire marketing department.
Why MS618
International expertise. Local impact.
Our team operates on both sides of the Atlantic. In the US we work with startups, scale-ups and PE-backed companies — in Silicon Valley, where the tech reshaping your market is being built right now.
Back in the Netherlands, we bring that same speed, tooling and thinking to ambitious SMEs. Businesses that want to grow but don't have an in-house marketing team. That know something needs to change — just not where to start.
Not a vendor. A partner.
Trusted by
The team
Five specialists. No juniors. No noise.
We get involved when marketing becomes fragmented, tooling takes over, or visibility no longer generates growth. Experience counts when acceleration demands it.
J
Jorrit Miedema
Strategy, SEO & AI BSc, Information Technology12+ years of growth experience. Former full-service agency owner. AI-first since before ChatGPT.
J
Jurjan Groothuis
Ads specialist MSc, International Management12+ years in performance advertising. Worked at Google HQ Dublin.
P
Peter Ydel
Lead designer BSc, UX & DesignDeveloped campaigns and visual concepts for international brands.
R
Ramin Schultz
Growth hacker (Los Angeles) BSc, Information ManagementSilicon Valley experience. Worked for Nike, Uber and various startups and scale-ups.
W
Wouter van Haaften
AI strategy MSc, Information ManagementTranslates complex AI technology into clear, actionable solutions.
What clients say
"Jorrit and the MS618 team helped us tremendously with a strong digital marketing strategy, including implementing the latest AI insights. We became visible in ChatGPT and other LLMs very quickly. Jorrit thinks and acts fast, is creative and commercially sharp. Highly recommended for anyone who wants to give their business a boost."
"We've been working with Jorrit and the MS618 team consistently for over three years. Their SEO expertise has been instrumental in helping Swoop significantly improve our search rankings. They are proactive, responsive, and truly understand our business goals. Highly recommend MS618."
"Jorrit is an indispensable sparring partner for me in the rapidly changing world of AI. He connects strategy, innovation and practical applicability. Thanks to that combination, we consistently make concrete progress. Thanks Jorrit!"
Knowledge & insights
Latest articles
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Lees: AI Overviews in 2026: hoe je gecitieerd wordt (niet alleen gerangschikt) → Ready for clarity
in a time of acceleration?
End the noise. MS618 helps you make the right choices — with experienced specialists who understand what really works for your brand.
Plan a conversationNo obligation. First conversation is free.