Digital Advertising
Paid campaigns that fill your pipeline, not just generate clicks. MS618 runs Google and LinkedIn ads for B2B with a focus on cost per lead and ROI.
Schedule a call →Paid traffic that actually converts
Paid media gets a bad rap in B2B. Too expensive, too little control, leads that go nowhere. That reputation is earned — but it’s not the channel’s fault. It’s the execution.
We run campaigns built on solid strategy: the right offer, to the right audience, at the right moment. With reporting that tells you what it’s actually delivering.
What we do
Google Ads for B2B
Search campaigns built around keywords with real purchase intent. We build structures that convert — and keep optimising based on what the data tells us.
- Search & Shopping campaigns
- Performance Max with a B2B focus
- Remarketing for warm leads
- Conversion tracking at lead and revenue level
LinkedIn Ads
The sharpest paid B2B channel for account-based marketing. We target by job function, seniority, company size and industry — so your budget reaches the people who actually make buying decisions.
- Thought leadership ads
- Lead gen forms
- Account-based targeting
- Website visitor retargeting
Performance reporting
We report on what matters: cost per lead, lead quality, pipeline contribution, ROAS. No vanity metrics, no fluff.
Want campaigns that stop burning budget and start building pipeline? Let’s talk.
Frequently asked questions
What is the difference between Google Ads and LinkedIn Ads for B2B?
Google Ads captures active demand: people searching for what you offer right now. LinkedIn Ads creates demand among exactly the right job titles and companies, even when they are not searching yet. In B2B they reinforce each other; we set the mix based on your sales cycle.
Do you manage the ad budget, or do I pay that myself?
You pay the ad budget directly to Google or LinkedIn, which is transparent and stays yours. We manage the campaigns, the optimization and the reporting. Our fee is separate from your media budget.
How quickly will I see results from ads?
Faster than SEO. Campaigns deliver the first data and leads within days to weeks. The first weeks are about learning and optimizing, after which the campaign steers on cost per lead and return.
Do you optimize for clicks or for leads?
For leads and pipeline, not clicks. A cheap click that delivers nothing is expensive. We optimize for cost per qualified lead and ultimately for return.
Ready to get started with Digital Advertising?
Schedule a no-obligation introductory call. We'll discuss your situation and honestly tell you what Digital Advertising can mean for you.
Schedule a callNo obligation. First conversation is free.