Analytics & Reporting
Finally know what works. MS618 builds marketing analytics, attribution models and dashboards that give leadership direct grip on marketing performance.
Schedule a call →More data doesn’t mean better decisions
Most organisations are drowning in data. GA4, CRM exports, ad platform dashboards, social stats. And most of them still can’t tell you what’s actually working.
The problem isn’t too little data. It’s no structure, no interpretation and no connection to what the business actually cares about.
What we build
A solid analytics foundation
Everything starts here: clean tracking, reliable data, one version of the truth. Decisions made on bad data are worse than no decisions at all — so we fix the plumbing first.
- GA4 implementation and configuration
- Conversion tracking via Google Tag Manager
- CRM integration (HubSpot, Salesforce, Pipedrive)
- Server-side tracking for privacy compliance
Attribution and ROI measurement
Which channels are actually contributing to pipeline? Which content generates your most valuable leads? We build attribution models that reflect reality — not just last-click credit.
Dashboards that get used
Clear, visual, actionable. We build dashboards in Looker Studio or your BI tool of choice that give CMOs and leadership teams a genuine read on marketing performance — at a glance.
Monthly analysis and recommendations
Data only matters when someone acts on it. Every month, we analyse your performance and translate it into concrete priorities for the period ahead.
Ready to actually understand what your marketing is doing? Let’s build the foundation.
Ready to get started with Analytics & Reporting?
in a time of acceleration?
Schedule a no-obligation introductory call. We'll discuss your situation and honestly tell you what Analytics & Reporting can mean for you.
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