visibility

Digital Advertising

Paid campaigns that fill your pipeline, not just generate clicks. MS618 runs Google and LinkedIn ads for B2B with a focus on cost per lead and ROI.

Schedule a call →

Paid media gets a bad rap in B2B. Too expensive, too little control, leads that go nowhere. That reputation is earned — but it’s not the channel’s fault. It’s the execution.

We run campaigns built on solid strategy: the right offer, to the right audience, at the right moment. With reporting that tells you what it’s actually delivering.

What we do

Search campaigns built around keywords with real purchase intent. We build structures that convert — and keep optimising based on what the data tells us.

  • Search & Shopping campaigns
  • Performance Max with a B2B focus
  • Remarketing for warm leads
  • Conversion tracking at lead and revenue level

LinkedIn Ads

The sharpest paid B2B channel for account-based marketing. We target by job function, seniority, company size and industry — so your budget reaches the people who actually make buying decisions.

  • Thought leadership ads
  • Lead gen forms
  • Account-based targeting
  • Website visitor retargeting

Performance reporting

We report on what matters: cost per lead, lead quality, pipeline contribution, ROAS. No vanity metrics, no fluff.


Want campaigns that stop burning budget and start building pipeline? Let’s talk.

Ready to get started with Digital Advertising?
in a time of acceleration?

Schedule a no-obligation introductory call. We'll discuss your situation and honestly tell you what Digital Advertising can mean for you.

Schedule a call

No obligation. First conversation is free.