Terms & Conditions

Last updated: March 2026

The following terms and conditions apply to any use of the website ms618.nl and all content, services, features and products made available through the website, including but not limited to advice, consultancy, digital marketing and related services (collectively the "Services"). The Services are offered by MS618 B.V., registered in Joure, the Netherlands, registered with the Chamber of Commerce under number 91896185 ("MS618", "we" or "us").

By using the Services you agree to these terms. If you do not agree, you must discontinue use of the Services.

1. Definitions

1.1. Services: all products, content, consultancy, strategic advice, digital marketing, AI implementation and other work that MS618 offers via the website or otherwise.

1.2. Content: all materials published on or through the website, including texts, images, videos, graphics, tools, analyses and downloads.

1.3. User: any natural or legal person who visits the website or uses the Services.

1.4. Client: the natural or legal person who enters into an agreement with MS618 for the provision of Services.

2. Applicability

2.1. These terms apply to every offer, quotation and agreement between MS618 and the Client.

2.2. Deviations from these terms are only valid if agreed in writing.

2.3. The applicability of any purchasing or other terms of the Client is expressly excluded.

2.4. MS618 reserves the right to amend these terms. Amended terms take effect 30 days after publication on the website.

3. Offer and agreement

3.1. All offers and quotations by MS618 are without obligation, unless expressly stated otherwise.

3.2. An agreement is concluded when the Client accepts a quotation in writing or electronically, or when MS618 actually commences execution of work.

3.3. If the Client enters into the agreement on behalf of another natural or legal person, the Client declares to be authorised to do so. The Client is jointly and severally liable for all obligations under the agreement alongside that person.

4. Performance of Services

4.1. MS618 will perform the Services to the best of its knowledge and ability, in accordance with the requirements of good professional practice. MS618 accepts a best-efforts obligation, not a results obligation.

4.2. MS618 determines how the Services are performed, but will take the wishes of the Client into account as much as possible.

4.3. MS618 is entitled to engage third parties for the performance of the Services.

4.4. The Client ensures that all data, materials and access required for the performance of the Services are provided to MS618 in a timely manner. MS618 is not liable for delays resulting from failure to provide the required information in time.

4.5. Delivery timelines are indicative and never constitute deadlines, unless expressly agreed otherwise in writing.

5. AI and technology

5.1. MS618 uses artificial intelligence (AI) in the performance of the Services, including but not limited to language models, image generation, data analysis and automation tools.

5.2. The Client acknowledges that AI-generated output may vary and that MS618 assesses and adjusts the output where necessary before delivering it to the Client.

5.3. MS618 does not guarantee that AI-generated output is completely free from errors, inaccuracies or unintended similarities to existing material. The Client is responsible for reviewing and approving delivered work before publishing or otherwise using it.

5.4. MS618 reserves the right to choose and modify the specific AI tools and models used at its own discretion, provided the quality of the Services is not materially affected.

5.5. Client data entered into AI systems is handled in accordance with MS618's privacy policy and applicable legislation, including the General Data Protection Regulation (GDPR).

6. Intellectual property

6.1. All intellectual property rights in the Content, strategies, methodologies, tools, frameworks and other materials developed by MS618 vest in MS618, unless agreed otherwise in writing.

6.2. After full payment, the Client obtains a non-exclusive, non-transferable right of use in the materials specifically developed for the Client, solely for the purpose for which they were created.

6.3. The Client may not reproduce, publish, edit or make available to third parties any materials without the written consent of MS618.

6.4. MS618 retains the right to use knowledge and experience gained during the performance of the Services for other purposes, as long as no confidential information of the Client is disclosed to third parties.

6.5. MS618's methodologies, frameworks and working methods are and remain the exclusive property of MS618 and may not be copied, reproduced or applied by the Client or third parties without written permission.

7. Website content

7.1. The Content on the website is for information purposes only and does not constitute binding advice. MS618 accepts no liability for decisions made on the basis of the Content.

7.2. Opinions expressed in Content on the website are the personal opinions of the authors and do not necessarily represent the position of MS618.

7.3. It is not permitted to copy, reproduce, distribute, publish or otherwise disclose Content from the website without prior written consent from MS618.

8. Fees and payment

8.1. All fees quoted by MS618 are in euros and exclusive of VAT, unless expressly stated otherwise.

8.2. Payment must be made within 14 days of the invoice date, unless agreed otherwise in writing.

8.3. In the event of failure to pay on time, the Client is in default by operation of law and MS618 is entitled to charge statutory commercial interest, plus out-of-court collection costs of at least 15% of the outstanding amount with a minimum of €250.

8.4. MS618 is entitled to suspend performance of the Services if the Client fails to meet its payment obligations.

8.5. Objections to the amount of an invoice do not suspend the payment obligation. Objections must be submitted in writing within 14 days of the invoice date.

9. Duration and termination

9.1. Unless agreed otherwise in writing, agreements are entered into for the duration stated in the quotation or order confirmation.

9.2. Either party may terminate the agreement in writing with one month's notice, unless otherwise agreed.

9.3. MS618 is entitled to dissolve the agreement with immediate effect if the Client is declared bankrupt, fails to fulfil its obligations, or circumstances come to light giving good reason to fear that performance will fail.

9.4. Upon early termination by the Client, work already performed and costs already incurred are due. MS618 will draw up a final statement.

10. Liability

10.1. MS618's liability is limited to the amount paid out by MS618's liability insurer in the relevant case, plus the deductible.

10.2. If the insurer does not pay out, MS618's liability is limited to the amount paid by the Client in the 6 months prior to the damage-causing event, with a maximum of €25,000.

10.3. MS618 is never liable for indirect loss, consequential loss, loss of profit, loss of data, business interruption, loss resulting from AI-generated output approved by the Client, or loss caused by changes in algorithms or policies of third parties (including Google, Meta, LinkedIn or AI platforms).

10.4. The Client indemnifies MS618 against all claims from third parties related to information, materials or instructions provided by the Client.

11. Confidentiality

11.1. Both parties are obliged to maintain confidentiality regarding all confidential information obtained in the context of the agreement.

11.2. MS618 is entitled to mention the Client's name and logo as a reference, unless the Client objects to this in writing.

12. Force majeure

12.1. Force majeure includes any circumstance outside MS618's sphere of influence that prevents performance, including internet or IT infrastructure failures, government measures, pandemic, fire, or changes in policy of third-party platforms or AI systems.

12.2. During force majeure, MS618's obligations are suspended. If the force majeure lasts longer than 3 months, either party is entitled to dissolve the agreement without compensation.

13. Privacy and data protection

13.1. MS618 processes personal data in accordance with the GDPR and the privacy policy published on the website.

13.2. If MS618 processes personal data on behalf of the Client in the performance of the Services, the parties will conclude a data processing agreement where required.

14. Governing law and disputes

14.1. Dutch law applies to these terms and all agreements.

14.2. Disputes are submitted in the first instance to the competent court in the district of Noord-Nederland.

14.3. The parties will only resort to the courts after making every effort to resolve a dispute through mutual consultation.

15. Final provisions

15.1. If any provision of these terms proves to be void or voidable, this does not affect the validity of the remaining provisions.

15.2. MS618 is entitled to transfer its rights and obligations to a third party. The Client may not transfer the agreement without MS618's written consent.