Analytics & Reporting
Finally know what works. MS618 builds marketing analytics, attribution models and dashboards that give leadership direct grip on marketing performance.
Schedule a call →More data doesn’t mean better decisions
Most organisations are drowning in data. GA4, CRM exports, ad platform dashboards, social stats. And most of them still can’t tell you what’s actually working.
The problem isn’t too little data. It’s no structure, no interpretation and no connection to what the business actually cares about.
What we build
A solid analytics foundation
Everything starts here: clean tracking, reliable data, one version of the truth. Decisions made on bad data are worse than no decisions at all — so we fix the plumbing first.
- GA4 implementation and configuration
- Conversion tracking via Google Tag Manager
- CRM integration (HubSpot, Salesforce, Pipedrive)
- Server-side tracking for privacy compliance
Attribution and ROI measurement
Which channels are actually contributing to pipeline? Which content generates your most valuable leads? We build attribution models that reflect reality — not just last-click credit.
Dashboards that get used
Clear, visual, actionable. We build dashboards in Looker Studio or your BI tool of choice that give CMOs and leadership teams a genuine read on marketing performance — at a glance.
Monthly analysis and recommendations
Data only matters when someone acts on it. Every month, we analyse your performance and translate it into concrete priorities for the period ahead.
Ready to actually understand what your marketing is doing? Let’s build the foundation.
Frequently asked questions
Which tools do you use for analytics?
Among others GA4, Google Search Console, server-side tracking and dashboards in tools like Looker Studio. We choose the stack based on your situation, not the other way around.
What is attribution and why does it matter?
Attribution shows which channels and steps actually contribute to a lead or deal. Without attribution you steer blind: you do not know which euro works. With good attribution you shift budget toward what delivers.
Do I get a dashboard I can read myself?
Yes. We build dashboards that leadership and marketing understand at a glance: no data dump, but the numbers that matter, with context and a conclusion. Insight that drives action.
How often do you report?
Monthly by default, with a clear conclusion and next steps. The dashboards are also live, so you can check in at any moment.
Ready to get started with Analytics & Reporting?
Schedule a no-obligation introductory call. We'll discuss your situation and honestly tell you what Analytics & Reporting can mean for you.
Schedule a callNo obligation. First conversation is free.