Quickly visible in ChatGPT: AI findability for GEODIN
Rebranding, a new website and advertising for GEODIN, a Fugro sub-brand. With the latest AI insights applied: quickly visible in ChatGPT and other LLMs.
Who
GEODIN is a sub-brand of Fugro, the world’s leading geo-data specialist. The brand was due for a renewal: a fresh positioning and an online presence to match.
The challenge
At the same time as the rebrand, the audience’s search behaviour was shifting. A growing share asks ChatGPT or Perplexity for advice instead of googling, and whoever is not mentioned there does not exist for that group. The ambition: make the renewed brand findable from day one, including in AI answers.
The approach
A complete digital renewal, with the latest AI insights built in from the start:
- Rebranding: a sharp, consistent brand identity
- Realisation of a new website, built for findability: clear structure, citable content and the right technical signals
- Advertising to put the renewed proposition in front of the audience immediately
- AI findability (GEO): making sure the brand is recognised and mentioned as an unambiguous entity by AI search engines
The result
Fast visibility in ChatGPT and other AI search engines, while the classic channels kept running. Exactly what GEO is about: being mentioned at the moment an AI writes the answer.
Want to be mentioned in AI answers too? See our GEO and AI visibility approach or schedule a call.
Jorrit and the MS618 team have helped us tremendously with a strong digital marketing strategy, implementing the latest AI insights along the way. We were visible in ChatGPT and other LLMs remarkably fast. Jorrit thinks and acts quickly, is creative and commercial. Highly recommended for anyone who wants to give their business a boost.
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