GEO Optimization & AI Visibility
More and more customers search via ChatGPT and AI. MS618 makes sure your business gets named in those answers. This is called GEO, or AI visibility.
Schedule a call →From being found to being cited
The way people search is changing. More and more, your ideal customer asks ChatGPT, Perplexity or Google Gemini a question and reads the answer, without ever clicking a blue link. The same thing happens at the top of Google itself, in the AI Overviews.
That changes the rules. Ranking high is no longer enough. The question is: does your business get named when the AI writes the answer, or not?
What is GEO?
GEO, Generative Engine Optimization, is the practice of optimizing your content so that AI systems reference your business in their answers. Classic SEO makes you findable in the search results. GEO makes you cited in the answer itself.
The difference in one sentence: ranking means being found by the search engine, being cited means being chosen by the AI model that composes an answer.
Why this matters now
AI search is no longer a future concern. Google shows AI Overviews above the regular results, ChatGPT and Perplexity have web search built in, and interest in generative search is rising fast. Whoever lays the groundwork now is in the answer at the moment it counts. Whoever waits becomes invisible exactly where the customer is looking.
How we approach it
AI models do not cite whole pages, they cite passages from sources they trust. So we work on three layers at once.
1. Citable content at the passage level
We write and restructure your content so that every important question gets a short, self-contained answer. Clear definitions, concrete numbers, FAQ blocks. Not a page where the answer is buried somewhere, but passages an AI can lift verbatim.
2. Authority and entity
An AI cites who it trusts. We build your entity with Schema.org structured data, linked profiles (sameAs), author authority and consistent mentions. E-E-A-T is no longer a page property, it is a passage property, and we treat it that way.
3. Technical access
We make sure AI crawlers are allowed to and able to read your content: a correct robots.txt, an llms.txt that explains your site, clean server-side HTML and valid structured data. No access, no citation.
Part of your visibility, not a side trick
GEO works best on top of a healthy SEO foundation. That is why AI visibility sits in the same track as our SEO strategy: one approach, one team, one report. No isolated actions, but a system that works for you in both Google and the AI answers.
Who it is for
GEO optimization from MS618 is a fit for:
- B2B companies with a complex proposition and a longer sales cycle
- Organizations whose customers research via AI before they make contact
- Businesses that want a head start in a channel most competitors still ignore
Want to know whether your business is already being named in AI answers? Schedule an introductory call and we will check it together.
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO, or Generative Engine Optimization, is the practice of optimizing your content so that AI systems like ChatGPT, Perplexity, Google Gemini and Google AI Overviews reference your business in their answers. Where classic SEO is about ranking high in the search results, GEO is about being chosen as a source when an AI model composes an answer.
What is the difference between SEO and GEO?
SEO makes you findable by the search engine: a position in the list of blue links. GEO makes you cited by the AI model that writes the answer. With SEO the user clicks through to your page. With GEO the user reads the AI's answer, with your business named as a source. Both matter, but the center of gravity is shifting toward being cited.
Is GEO the same as AEO (Answer Engine Optimization)?
GEO and AEO are often used interchangeably and overlap heavily. AEO focuses on answering direct questions in answer engines. GEO is the broader whole: being cited and referenced by generative AI models. In practice we handle both in one approach: clear, self-contained answers plus the authority and technical access to be chosen as a source.
How do you get cited in ChatGPT, Perplexity or Google AI Overviews?
AI models cite passages, not pages. They pick content that answers a question directly and self-containedly, from a source they trust. That takes three things: self-contained answer blocks at the passage level, demonstrable authority (E-E-A-T, schema, a recognizable entity), and technical access for AI crawlers. MS618 builds all three layers for you.
Which businesses benefit most from GEO?
GEO pays off most for B2B companies with a complex proposition and a longer sales cycle, where buyers research via AI before they reach out. If your ideal customer asks ChatGPT or Perplexity instead of scrolling through Google, then GEO decides whether your business shows up in that answer or not.
How do you measure the result of GEO?
We measure whether and how often your business is referenced in AI answers to the queries that matter to you. We also track the underlying signals: visibility on the questions around your topic, the quality of your entity data and the growth of cited passages. No vanity metrics, just whether you actually get named where your customer is looking.
Ready to get started with GEO Optimization & AI Visibility?
in a time of acceleration?
Schedule a no-obligation introductory call. We'll discuss your situation and honestly tell you what GEO Optimization & AI Visibility can mean for you.
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